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The year 2025 is the perfect time to use the full potential of photo printing. In the digital age, physical photos do not lose value and their popularity is growing. Customers are increasingly looking for ways to consolidate their memories in a tangible form, and high-quality prints are becoming a great way to generate additional revenue. With modern thermal sublimation printers, such as the Citizen CX-02 and CX-02W models, professionals can offer even better quality and variety of services, increasing their competitiveness in the market. Here are 10 proven tips to help you maximize profits in the coming year!
One of the most common problems faced by photo printing professionals is the difference in colors between the on-screen image and the final printout. The cause of this problem is most often the lack of proper calibration of the monitor. Even the best photo may not look as good on a printout if the monitor is not properly calibrated.
How does calibration affect print quality?
Monitors often display images at different color temperatures, which can make photos appear too warm (yellowish) or too cool (blueish). Additionally, if the screen brightness is too high, the prints may look too dark. To avoid this, it is important to regularly calibrate the monitor with color management tools. There are calibration kits available on the market that allow you to precisely customize the screen colors for printing.
What will you gain?
The calibration of the monitor will make the colors on the print exactly the same as on the screen, which will certainly be appreciated by your customers. This is a simple investment that can significantly improve the quality of your services and reduce complaints about the quality of prints.
Even if you take pictures yourself, it is always worth making sure that the graphic file is properly prepared for printing. On the other hand, if you receive photos from customers, you must pay close attention to their resolution. Photos with too low DPI (dots per inch) may look blurry or blurry when printed.
What resolution is appropriate?
The standard minimum resolution for printing high-quality photos is 300 DPI. With larger prints, such as posters or A4 formats, it is worth striving for an even higher resolution. In addition, there are tools that automatically check the quality of graphic files, suggesting which photos are suitable for printing and which may need improvement.
What will you gain?
By following the rules of quality control of files, you will minimize the risk of receiving low-quality prints. Thanks to this, your services will be more professional and customers will be satisfied with the results.
Standard prints in 10×15 cm format are a classic that enjoys unflagging popularity. However, by offering larger photo formats, you can significantly increase your profits. Larger photos, such as 20×30 cm, A4, or even panoramic, are increasingly sought after by customers, especially for special occasions such as weddings, anniversaries or family sessions.
Why do larger formats pay off?
A larger format is not only a higher price for a single print, but also a chance to attract customers looking for unique souvenirs. With Citizen printers like the CX-02W, you can easily offer larger photo sizes and even widescreen prints. These printers are also extremely efficient and allow you to quickly switch between different formats, which saves time and increases the efficiency of your work.
What will you gain?
Introducing larger print formats to the offer is a simple way to increase profits. By promoting this service, you can increase the value of orders while providing customers with unique products that will meet their expectations.
Different photo finishes can change the way a customer perceives and receives the final product. Not every photo looks best in a glossy version, and not every one will look good in a matte finish. Offering several finishing options is a great way to meet the individual needs of customers and increase the value of the order.
Types of finishes:
What will you gain?
By different photo finishes, you not only attract customers with different tastes, but also give them the opportunity to personalize the order, which increases their engagement and satisfaction with the service. What’s more, the option of an additional fee for a custom finish is a simple way to increase your margin.
Although color photos still dominate, black and white photographs have their undeniable charm, and their popularity is constantly growing. Monochrome photos, especially those with high contrast, are often seen as more artistic and emotional. Including black and white or sepia photos in the offer is a great way to expand your portfolio and reach new customer groups.
Why is it worth offering monochrome photos?
What will you gain?
Offering black and white and sepia prints is a way to diversify the offer. In addition, you can offer monochrome prints as an addition to standard photos, which may encourage customers to order more prints. It is also a way to raise the prestige of your photographic offer.
Thermal sublimation printers are known for their reliability and high-quality prints, but like any device, they require regular maintenance to work flawlessly for many years to come. A well-kept printer means less downtime, and this translates into greater efficiency and customer satisfaction.
What will you gain?
Regular maintenance of the printer minimizes the risk of failure and ensures uninterrupted operation of the device, which is crucial, especially during large events and events. Thanks to this, you will avoid expensive repairs and gain the trust of customers who can count on the quality and timeliness of services.
Printing time plays a key role, especially during events such as weddings, corporate events, trade fairs or other events where customers expect immediate results. The sooner the photos are ready, the more satisfied customers are, and a satisfied customer is a loyal customer who will be more willing to come back and recommend your services to others.
Why does speed matter?
During events, time is a key factor – organizers and participants want to receive their photos as soon as possible. Citizen thermal sublimation printers, such as the CX-02 and CX-02W, offer fast print times – for example, the 10×15 cm format is ready in just 8–9 seconds. Thanks to this, you can serve more customers in less time, which directly translates into greater profits.
What will you gain?
Quick printouts not only increase customer satisfaction, but also allow you to serve more people during events. This will increase your productivity and profits while building a positive reputation as a reliable photo service provider.
Every printer owner knows that the cost of consumables such as paper and coloring film can significantly affect the margin. Therefore, effective management of these resources is the key to maintaining profitability.
How to optimize costs?
Thermal sublimation printers, such as the Citizen CX-02 and CX-02W, offer material-saving mechanisms, including the function of rewinding the coloring tape, which minimizes the waste of materials. In addition, these models have energy-saving modes – in sleep mode, they consume only 0.5 W, which reduces energy costs by up to 98% compared to older models.
What will you gain?
Consumables management will allow you to reduce business costs, which will directly affect your profits. Optimizing energy and material costs will increase your profitability while reducing your environmental impact.
Nowadays, marketing is a key element of the success of any business, including photography. In order to fully exploit the potential of photo printing, it is necessary to effectively promote your services both live, during events and on the Internet.
How to promote your services?
What will you gain?
Active promotion of your services at events and online will allow you to reach a wider range of customers and increase sales. Professional presentation of the offer, both live and online, builds trust in your brand and increases the chances of long-term cooperation with customers.
A photo in the form of a print is a beautiful souvenir, but by offering an additional frame, you can further increase the value of your product. Frames not only add aesthetics, but also create a finished product that can be immediately placed on the shelf or hung on the wall, which your customers will certainly like.
Why is it worth selling framed photos?
Adding frames to the offer is a simple way to increase the value of the order without having to invest in additional equipment. Customers will appreciate the opportunity to purchase a finished product that no longer requires further actions, such as looking for suitable frames on their own. Frames are also a perfect gift, which makes them an attractive option during holiday seasons or special occasions, such as weddings or birthdays.
What will you gain?
Offering framed photos is not only an opportunity to increase the value of a single order, but also an opportunity to build long-term relationships with customers. Once a satisfied customer who receives a complete, finished product is more likely to return to you for further services. It is also a simple way to distinguish your offer from the competition.
The year 2025 is the perfect time to develop your photography business thanks to modern printing technologies. Photo prints, despite the dominance of digital photos, are still of great importance, and their popularity is constantly growing. With Citizen thermal sublimation printers, you can provide customers with the highest quality products while increasing your profits.
The introduction of larger formats, a variety of finishes, fast printing and additional services, such as frames, allows you to build customer loyalty and increase the value of orders. Also, do not forget about regular equipment maintenance and effective management of consumables – this is the key to the long-term success of your business.
Are you ready to take your photography offer to the next level? Contact us today and find out how Citizen printers can help you increase your profits and stand out in 2025. Learn more about the CX-02 and CX-02W models – ideal solutions for professional photographers, photo booths and event companies!
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Talking to our clients – professional photographers, photo booth operators and event companies – we noticed how important it is to adapt photo printing services to the changing needs of the market. With their valuable tips, we have created a set of 10 proven tips that will help you maximize profits in 2025. If you have additional ideas or want to share your experiences, leave a comment – we will be happy to get acquainted with them!
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